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libro

Racism, sexism, and the media : the rise of class communication in multicultural America

Wilson, Clint C.

Título: Racism, sexism, and the media : the rise of class communication in multicultural America

Autor(es): Clint C. Wilson

Publicación: Thousand Oaks, CA : Sage Publications, c 2003

Descripción: XIII, 327 p.

Idioma: Inglés

Formato: Impreso

Resumen: Esta edición incorpora nuevos materiales sobre las mujeres negras, incluye además experiencias de su incorporación a los medios, el autor incursiona en la representación de las minorias en los medios.

Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.

ISBN: 0761925155

Ubicación: 642 - L

Descriptor(es)
1. MEDIOS DE COMUNICACION MASIVA - ESTADOS UNIDOS DE AMÉRICA
2. MEDIOS DE COMUNICACION MASIVA - RACISMO
3. MEDIOS DE COMUNICACION MASIVA - SEXISMO
4. PERIODISMO
5. RADIODIFUSIÓN
6. PUBLICIDAD