libro
The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World
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Ulin, Jeffrey
Título: The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World
Autor(es): Jeffrey Ulin
Edición: Elsevier, Oxford, 2010
Descripción: 514 páginas
Idioma: Inglés
Formato: Digital
Resumen: This book provides an overview of how the business side of the television and motion picture industry works. By the end of the text, readers will gain a practical understanding of how a film, television, or video project moves from concept to making money. Stars make the headlines, but marketing and distribution convert content into cash. To explain how the system works, this book charts the path entertainment content takes from development to financing to distribution, and attempts to demystify the submarkets through which a production is exhibited, sold, watched, rented, or otherwise consumed. In summary, this book explains the process by which a single idea turns into a unique piece of entertainment software capable of generating over a billion dollars and sustaining cash flow over decades. It will also attempt to put into context the growing array of Internet and other new media opportunities for content, exploring the emergence of digital-based distribution systems and the blurring of lines with traditional outlets.
z-lib.org
Ubicación: 2717-L
Descriptor(es)
1. CONSUMO AUDIOVISUAL
2. DISTRIBUCION
3. INDUSTRIA AUDIOVISUAL
4. INTERNET
5. MARKETING
Autor(es): Jeffrey Ulin
Edición: Elsevier, Oxford, 2010
Descripción: 514 páginas
Idioma: Inglés
Formato: Digital
Resumen: This book provides an overview of how the business side of the television and motion picture industry works. By the end of the text, readers will gain a practical understanding of how a film, television, or video project moves from concept to making money. Stars make the headlines, but marketing and distribution convert content into cash. To explain how the system works, this book charts the path entertainment content takes from development to financing to distribution, and attempts to demystify the submarkets through which a production is exhibited, sold, watched, rented, or otherwise consumed. In summary, this book explains the process by which a single idea turns into a unique piece of entertainment software capable of generating over a billion dollars and sustaining cash flow over decades. It will also attempt to put into context the growing array of Internet and other new media opportunities for content, exploring the emergence of digital-based distribution systems and the blurring of lines with traditional outlets.
z-lib.org
Ubicación: 2717-L
Descriptor(es)
1. CONSUMO AUDIOVISUAL
2. DISTRIBUCION
3. INDUSTRIA AUDIOVISUAL
4. INTERNET
5. MARKETING